About Reel MFR

Committed To Quality

I started out building custom fishing rods several years ago. Who knew that a great rod could make the difference for inshore fishing, deep sea fishing, surf fishing and for fishing anglers everywhere. Learning quickly was important across saltwater, fresh water fishing and above all how my custom rods can help entice the fish to get them on the line.

Fishing opportunities were abundant for me growing up having grown up in Florida and frequenting the Keys with my family.   I also enjoy kayak fishing for red fish, drifting for snapper or trolling for tuna, I’ve been lucky to try them all.

Setting the hook became my obsession which spread fast to push my building skills to find a way to maximize the effectiveness of weight, action, balance and power.   Hand-crafting custom fishing poles to withstand the salt water and freshwater elements across North America has also inspired me to do more than bring a new pole to life, It has put long term quality at the center of everything I deliver.

Building for years has also turned my focus on customer’s needs.  Most would not be talking to me about a custom fishing pole unless they had unmet needs with their current assortment of fishing rods.  My customers aspirations have also influenced me to drop a hook in the water in even more places to grow past my workshop and live testing, improvement and improve even the smallest attributes contributing to continuous advancement of styles without sacrificing quality.

Drop me a line at RealMFR if you are interested in a one of a kind high performance addition to your fishing gear collection. At ReelMFR we say “Your Rod, Your Way”. Because we handcraft each rod we build in our Florida workshop, we are able to offer customers endless options in the features of their rods.

The Reel MFR Guarantee

Reel MFR provides a lifetime guarantee and you will have the assurance of our dedication and long-term commitment to our customers and our craft. Because we only use top quality components from leading manufacturers, you are additionally assured that their warranties are in place in addition to our own. Please don’t settle for rods that are built just to catch the fisherman’s eye. Reel MFR does not use any “cookie-cutter” mass production systems. Our craftsmen take pride in creating for you the highest quality product in the market-place. This is where we have generated our known reputation of being the “benchmark in custom fishing rod creation.” We are able to ship anywhere, world-wide.

Choose From The Best Materials Available

Custom rods are the balanced work of a knowledgeable angler and a focused detail oriented builder.  Strength, action, durability, sensitivity, and passing along great prices have to be balanced to deliver the performance required of your rod. Materials continuously improve, and options increase. Whether built on our composite blanks or on a broad selection, you can be sure the Reel MFR helps help you choose based on your goals for your new rod.

Like the rods, components used to build our rods are the highest quality available. Tough rings made for the toughest fish applications, premium rod butt interchangeability, hardened rollers for wireline, and best in class guide sets are examples of innovation the industry offers. We always share which components we use on your rods because it matters. If you are shopping for the best don’t buy unless you are able to know what “best” is and why. Price is important but sacrificing quality and performance is not what Reel MFR believes about.